Heather Villa

In the last three Tips In Ten article, I’ve talked about informational sites. Informational sites are sites that you set up where you don’t explicitly sell but rather you provide as a resource for your target audience. These sites can help to position your business as an expert, reaching a wider audience through higher potential [...]

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From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister. The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social [...]

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I’ve been blogging from time to time about a MindMeister map that outlines various social marketing activities you can do to promote your business. I’ve talked about advertising and about blog commenting. Today, I’m going to talk about content sharing sites. You can see that the map creator has divided the category of “content sharing” [...]

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I have the very good fortune of meeting a lot of entrepreneurs and working with them to make their businesses more successful. One thing I’ve learned over the years is that entrepreneurs who work with others are more frequently successful than those that work alone. I’m not saying that solopreneurs will be less successful than [...]

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Innovation comes in many forms. Sometimes it is developing something brand new and bringing it to market. Sometimes it is putting your unique twist on an existing product to make it more suitable for your target market. And sometimes innovation is simply trying something new in your business that you haven’t done before… even if [...]

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Running a small business is all about problems! You’ll be more successful when you identify a problem that your target market is facing… and you solve it. While many of your customers will leave happy, some will return the product or express dissatisfaction with the service – that’s a problem. You’ll also encounter problems each [...]

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As much as I hate to say it to my clients or colleagues, it is true. Unless you are a famous guru with success at producing sites that generate thousands of visitors (which will get advertisers knocking down your door), you need to create real estate value first. Recently on a project I was involved [...]

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