Heather Villa

If you achieve all of your goals in the day, you suck. If your business earns scads of profit every week, you suck. If, when someone asks you how you’re doing, you truthfully and consistently answer “great”, you suck. Why would I say this? Because failure is healthy; it’s important; and it can help you [...]

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From time to time, I’m asked the following question by clients and friends and nice people on the street: “Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”

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In a couple of days, my calendar is going to ping me with a reminder. It’s going to say “One month in – how’s it going, Heather?” This reminder is for me to review the new business strategies I intended to integrate into my business this year. Each year, I list out a bunch of [...]

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A Year in Review Coming Back From the Holidays: How to Get Back to Work 12 Days of Virtual Assistance DEBATE: The Epic Battle Between Short and Long Posts Social media needs fewer rockstars, and more rockstar ideas What You Need to Know about Business in 2010 Five Can’t-Miss Mobile Marketing Trends For 2010 10 [...]

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As 2009 winds up, we’re working hard to finish this year well but our thoughts are also turning towards how we’ll succeed and grow our businesses in the year to come. Without a doubt, social media should play a key role in your business’ client-generation effort. So, if you haven’t developed a social media marketing [...]

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This article is not all about finances. Well, it’s partially about finances. More importantly, it’s about how to grow your business. Growing your business doesn’t just happen by magic. There’s no business growth fairy that takes away a balance sheet and leaves a bigger business under your pillow. It takes consistent, carefully investment to create [...]

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There’s a business maxim that says “what can be measured can be managed”. I think it’s completely true and, as an accountant, I find that hard numbers are a great way to monitor success (or lack of success). Unfortunately, that business maxim falls short. Let me tell you a story to illustrate why: This morning [...]

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