Heather Villa

In the past, I’ve shown you a project management system I use based on an Excel spreadsheet. It is a really valuable system to help me stay on top of what is going on in all of the different projects I have running. I’m glad to hear that some of you have been using it [...]

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In the last three Tips In Ten article, I’ve talked about informational sites. Informational sites are sites that you set up where you don’t explicitly sell but rather you provide as a resource for your target audience. These sites can help to position your business as an expert, reaching a wider audience through higher potential [...]

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In the past couple of aritcles of Tips In Ten, I’ve been showing you how to create informational sites that you can use to build an audience and position yourself. Informational sites are search engine friendly and give you a way to attract a wider audience that trusts you and listens to you. I’ve shown [...]

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In the last article we talked about informational sites and why you would want one. To summarize, an informational site is a site that does not directly sell but is chock full of information about a specific subject. And you want one (or more) for your business because they can help to position you, they [...]

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Sometimes when I write Tips In Ten, they are tips that take ten minutes to perform, and sometimes they are tips that take ten minutes to read but longer to perform. Since this topic takes 4 articles to talk about, there will be a combination of tasks, some taking ten minutes and some taking longer. [...]

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When someone goes online and searches for something, we’d all say that they are looking for information. But internet marketing guru Seth Godin would say that they are looking for meaning and context. He also believes that people value more than just cold hard facts; they value interaction and information that is combined with experience [...]

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In the past few articles of Tips In Ten, I have shown you how to create articles for online distribution, which I think is the best way that business owners have to promote themselves online. There are other good ways which accomplish a variety of business promotion goals, but articles give great value. In this [...]

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