“What should I do?” – New Series – Social Media Mindmeister

Posted by Heather Villa, CMA, MBA, MSM on February 17, 2010 in: Social Media Mindmeister

From time to time, I’m asked the following question by clients and friends and nice people on the street:
“Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”

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One Month In…

Posted by Heather Villa, CMA, MBA, MSM on January 25, 2010 in: Coaching

In a couple of days, my calendar is going to ping me with a reminder. It’s going to say “One month in – how’s it going, Heather?” This reminder is for me to review the new business strategies I intended to integrate into my business this year.
Each year, I list out a bunch of strategies [...]

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Weekend Reading: My fav’s from this week: 1/01/10

Posted by Heather Villa, CMA, MBA, MSM on January 1, 2010 in: Weekend Reading

A Year in Review
Coming Back From the Holidays: How to Get Back to Work
12 Days of Virtual Assistance
DEBATE: The Epic Battle Between Short and Long Posts
Social media needs fewer rockstars, and more rockstar ideas
What You Need to Know about Business in 2010
Five Can’t-Miss Mobile Marketing Trends For 2010
10 New Year’s Resolutions for Small Business
Bonding By [...]

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What’s Your Social Media Plan?

Posted by Heather Villa, CMA, MBA, MSM on December 21, 2009 in: Coaching

As 2009 winds up, we’re working hard to finish this year well but our thoughts are also turning towards how we’ll succeed and grow our businesses in the year to come.
Without a doubt, social media should play a key role in your business’ client-generation effort. So, if you haven’t developed a social media marketing plan [...]

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When your baby starts growing up…

Posted by Heather Villa, CMA, MBA, MSM on October 6, 2009 in: My Stories

As a project manager I work with projects from idea to fruition all the time, so seeing something evolve is nothing new. However, I will be honest, I mostly work with product launches and initial implementations. Typically after the first 6 months I am out of the picture and replaced by a General Manager or [...]

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Growing Your Business: Why Separating Business and Personal Finances is Good

Posted by Heather Villa, CMA, MBA, MSM on September 30, 2009 in: Articles

This article is not all about finances. Well, it’s partially about finances. More importantly, it’s about how to grow your business. Growing your business doesn’t just happen by magic. There’s no business growth fairy that takes away a balance sheet and leaves a bigger business under your pillow. It takes consistent, carefully investment to create [...]

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Measuring Success

Posted by Heather Villa, CMA, MBA, MSM on June 15, 2009 in: Coaching

There’s a business maxim that says “what can be measured can be managed”. I think it’s completely true and, as an accountant, I find that hard numbers are a great way to monitor success (or lack of success). Unfortunately, that business maxim falls short.
Let me tell you a story to illustrate why: This morning I [...]

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