Heather Villa

From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister. The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social [...]

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I’ve been writing a semi-regular “What Should I Do?” series on social media marketing based on this excellent MindMeister mindmap. In this post, I will talk about social bookmarking.

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There is a lot of advice out there about how to “do” social media. Most of the time, it is very tactical. For example, some tactical Twitter-related advice might be: “Here’s how to tweet”; “Here’s why you should retweet”; “Here’s how to use a hashtag”; etc. We need that kind of helpful advice. But on [...]

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I’ve been blogging from time to time about a MindMeister map that outlines various social marketing activities you can do to promote your business. I’ve talked about advertising and about blog commenting. Today, I’m going to talk about content sharing sites. You can see that the map creator has divided the category of “content sharing” [...]

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Small Business Discovers Social Media – Kogi Korean Taco Truck? Yes, Korean Tacos. Newsweek referred to Kogi “America’s first Viral Restaurant” for their efforts of self promoting on social media sites. This article details some of Kogi’s tactics, but the big picture asks why don’t more people use Social Media as means for advertising. Think [...]

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From time to time, I’m asked the following question by clients and friends and nice people on the street: “Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”

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From time to time I subscribe to ezines and newsletters when the subject matter of a site is something I want to know more about. Unfortunately, they suck. Many of them. Here are the things I hate about them: Your newsletter just rehashes your blog. Hey, I get it, you’re busy and maybe people want [...]

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