Heather Villa

There is a lot of advice out there about how to “do” social media. Most of the time, it is very tactical. For example, some tactical Twitter-related advice might be: “Here’s how to tweet”; “Here’s why you should retweet”; “Here’s how to use a hashtag”; etc. We need that kind of helpful advice. But on [...]

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In a couple of days, my calendar is going to ping me with a reminder. It’s going to say “One month in – how’s it going, Heather?” This reminder is for me to review the new business strategies I intended to integrate into my business this year.
Each year, I list out a bunch of strategies [...]

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Running a small business is all about problems!

You’ll be more successful when you identify a problem that your target market is facing… and you solve it.

While many of your customers will leave happy, some will return the product or express dissatisfaction with the service – that’s a problem.

You’ll also encounter problems each and every day [...]

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Exercise is something we all know we need but we often avoid or overlook until it’s too late. Our muscles aren’t just physical, though. We have mental “muscles” that need working out, too.
Recently, I read a great article Forbes by Dr. Douglas McKenna about this very thing. McKenna used to work for Microsoft and now [...]

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If you run a small business, you may find yourself quickly overwhelmed by the sheer volume of work that is required. Not only must you juggle constant deadlines from a wide range of clients, but the housekeeping tasks can be immense. From bookkeeping and accounting to cost estimating and project management, the small business owner [...]

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Have you ever wondered what separates a headlining “superstar” of an industry from the rest of the pack? What makes Seth Godin or Tony Robbins or Jeffrey Gitomer a thousand times more successful than the rest of us? There are plenty of potential answers (and certainly, I believe it’s a combination of factors), but there [...]

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Small business owners are not always the most qualified to run their business. They are often very good at performing the service they provide but they might not be skilled at administration, marketing, sales, or the myriad of other tasks required. So here are nine tips to help small business owners manage their businesses more [...]

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