Heather Villa

In the past, I’ve shown you a project management system I use based on an Excel spreadsheet. It is a really valuable system to help me stay on top of what is going on in all of the different projects I have running. I’m glad to hear that some of you have been using it [...]

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For most businesses, creating any kind of online presence will usually end up with a discussion of search engines, search engine results, and keywords. More specifically, the conversation ends up talking about Google, Google search engine results, and keywords for Google. Google isn’t the only search engine around but it is the biggest and most [...]

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Online article distribution presents a huge opportunity to small business owners and entrepreneurs who want to grow their business. Compared to other forms of advertising and marketing, I think articles are among the best value for the investment that you’ll spend on them. Although most of you already know what online article distribution is, I’ll [...]

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Yes, you read that correctly, you can enjoy better business lunches in 10 minutes. It is possible. I’m going to show you how. No, it does not involve packing your food into your cheeks and chewing it later like a chipmunk. First, let’s talk about “what” and “why”.

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There is a lot of advice out there about how to “do” social media. Most of the time, it is very tactical. For example, some tactical Twitter-related advice might be: “Here’s how to tweet”; “Here’s why you should retweet”; “Here’s how to use a hashtag”; etc. We need that kind of helpful advice. But on [...]

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Running a small business is all about problems! You’ll be more successful when you identify a problem that your target market is facing… and you solve it. While many of your customers will leave happy, some will return the product or express dissatisfaction with the service – that’s a problem. You’ll also encounter problems each [...]

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Exercise is something we all know we need but we often avoid or overlook until it’s too late. Our muscles aren’t just physical, though. We have mental “muscles” that need working out, too. Recently, I read a great article Forbes by Dr. Douglas McKenna about this very thing. McKenna used to work for Microsoft and [...]

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