Heather Villa

Customers buy when they perceive that there is value in the relationship. If they don’t see the value, they will spend their money somewhere else. Your job as a small business owner is to “wow” your customers with value so they won’t even think of spending their money elsewhere. So, how do you do that? [...]

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In a couple of days, my calendar is going to ping me with a reminder. It’s going to say “One month in – how’s it going, Heather?” This reminder is for me to review the new business strategies I intended to integrate into my business this year. Each year, I list out a bunch of [...]

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If you are a small business owner, you are likely inundated with marketing messages everywhere you go about the latest in cutting edge business technology. Every new device comes with the promise that it will unchain you from your desk and earn you thousands of dollars. It can be easy for a business owner to [...]

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If you run a small business, you may find yourself quickly overwhelmed by the sheer volume of work that is required. Not only must you juggle constant deadlines from a wide range of clients, but the housekeeping tasks can be immense. From bookkeeping and accounting to cost estimating and project management, the small business owner [...]

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Many small businesses begin as one-person operations. A new small business owner may have neither the budget nor the workload to justify hiring employees. In the early days, this generally works just fine. A small business with a slow stream of work usually allows its owner plenty of time to focus on all aspects of [...]

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In the past couple of weeks I’ve posted articles that talked about the economy and what to do about it. It’s a compelling topic. But there’s another side to the situation and it’s one I want to devote a blog to today: Extreme success. Even in today’s economy, businesses can be successful. Extremely successful. I [...]

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Small business owners are not always the most qualified to run their business. They are often very good at performing the service they provide but they might not be skilled at administration, marketing, sales, or the myriad of other tasks required. So here are nine tips to help small business owners manage their businesses more [...]

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