Heather Villa

No, this Tips In Ten is not about how to become one of those costume-jewelry-wearing fortune tellers at the circus. This article (and the one that follows) is about staying on top of the trends that will impact your business. Foreseeing trends and acting on them before everyone else does gives you two distinct advantages: [...]

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For many businesses, this was a year to forget. Many businesses survived the year but not without the scars to prove that they fought hard to stay in business. Even those who did reasonably well saw customers pull back a bit or reorganize their spending priorities “just until this dark cloud blows over”. Fair enough. [...]

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Last year, we watched the economy melt down. Some saw it coming for a while but most people started to get worried around August or September and then we fell off the cliff in November. It has been bad for many, many people. While there is still a lot of effort to be put into [...]

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In the past couple of weeks I’ve posted articles that talked about the economy and what to do about it. It’s a compelling topic. But there’s another side to the situation and it’s one I want to devote a blog to today: Extreme success. Even in today’s economy, businesses can be successful. Extremely successful. I [...]

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In the past couple of weeks, we’ve been hearing more and more about the potential for imminent economic recovery. It seems that economists and financial wizards are predicting that we’ll be out a recession soon (although “soon” is loosely defined). While that doesn’t mean that our businesses will be operating at the fever pitch we [...]

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Creating new products or services is fun! I love the idea of taking an idea and helping someone develop it, turn it into something real, and then sell it. And I know my clients like it, too, because I stay busy with this work! Unfortunately, I’m seeing a dangerous trend in the market that impacts [...]

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We live in uncertain economic times. Every time we turn on the news we hear of another company that is going under, another company that is laying off thousands of its workforce or another company that has had to respond to a lack of shareholder confidence with kneejerk reactions. People just don’t want to watch [...]

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