Heather Villa

I hope you’ve been enjoying this “What Should I Do?” series on implementing and excelling your social media. It’s based on this MindMeister mindmap. Each week (or so) I will take a branch of this map and talk about it in detail. This week’s mindmap category branch is labeled “Promotion (Other)” which is an awkwardly [...]

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Just the other day I found a site that looked like it could potentially help my business. It was a SaaS (software-as-a-service site), which meant that they were asking for $29/month. The service looked really good. And it looked like it could fill a need in my business. But I didn’t buy. Here’s why… Relationships [...]

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Twitter has recently unveiled the ability to create lists. Basically, you sign into your account and find the “lists” link. (It’s in a couple of different places). From this link you can create a list of whatever you want (and you can also see what lists you’re on). It’s kind of a Twitter-based version of [...]

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Perfectionism sounds like a great ideal to strive for in business and in project management but it is a mirage – a hazy image on the horizon that will never be achieved. It doesn’t matter whether we’re talking about a large business, a small business, a start-up, a department, or a project that is being [...]

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One of the inquiries into my services this past week was a woman who owned a gift shop. She has been selling personalized gifts and trinkets in her boutique for over two decades. About five years ago she went online and started selling through the web as well. She saw a recent article I had [...]

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In my last two blogs, I’ve talked about the conundrum of committedness. The first part of the conundrum is the need to continue generating new commitments, even if there are a lot of them currently. And the second part is that new commitments aren’t always predictable. Here are some ways to manage that situation for [...]

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In the last blog, I talked about the first part of the conundrum of committedness: How the consultant needs to stay busy enough with commitments to earn and income but also have enough time to market in order to replenish the pipeline. I said that the first part of the conundrum of committedness is: The [...]

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