Heather Villa

Heather is joined by Copywriter and Strategist, Aaron Hoos on this podcast episode, where they attempt to discuss the concept of problematic initial consultation calls. They acknowledge that a consultants sales process brings a ton of variables and try to devise ways to overcome the obstacles. Questions such as:

How to filter out the tire kickers [...]

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There are many different ways to save time in your day and you can read through some of my blog archives to find advice on ways to actively manage your time better. But what I’m going to show you today is an extremely easy way to save time, reduce your sales effort, and make more [...]

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I hope you’ve been enjoying this “What Should I Do?” series on implementing and excelling your social media. It’s based on this MindMeister mindmap. Each week (or so) I will take a branch of this map and talk about it in detail.
This week’s mindmap category branch is labeled “Promotion (Other)” which is an awkwardly broad [...]

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Just the other day I found a site that looked like it could potentially help my business. It was a SaaS (software-as-a-service site), which meant that they were asking for $29/month. The service looked really good. And it looked like it could fill a need in my business. But I didn’t buy. Here’s why…
Relationships take [...]

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Twitter has recently unveiled the ability to create lists. Basically, you sign into your account and find the “lists” link. (It’s in a couple of different places). From this link you can create a list of whatever you want (and you can also see what lists you’re on).
It’s kind of a Twitter-based version of setting [...]

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Perfectionism sounds like a great ideal to strive for in business and in project management but it is a mirage – a hazy image on the horizon that will never be achieved.
It doesn’t matter whether we’re talking about a large business, a small business, a start-up, a department, or a project that is being managed [...]

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One of the inquiries into my services this past week was a woman who owned a gift shop. She has been selling personalized gifts and trinkets in her boutique for over two decades. About five years ago she went online and started selling through the web as well. She saw a recent article I had [...]

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