Heather Villa

Want To Learn Faster? Stand Next To The Master – Learn the most, the best, and the fastest from others around you. Within this personal story are great insights on how to excel your knowledge by placing yourself next to those that are great leaders. “Think about it: what does mastery mean to you? Who [...]

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Over the years I’ve observed successful businesses owners and entrepreneurs helplessly fail as their businesses are driven into the ground by someone else. It’s rarely a malicious act, since people tend to spend time with people they want to be with. Frequently, business destruction occurs because friends, colleagues, clients or some other well-meaning person in [...]

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In a previous blog post I mentioned that you should record your calls with your clients (get their permission first, of course), and transcribe those calls. Here’s what you should do with those recordings and transcriptions:

1.    Send the recordings and transcriptions to your clients as a free, value-added service so they can refer to them [...]

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You Can Learn A Lot From Your Customers – Do you sell a product or services to your customers? Have you ever made the time to reach out to them individually by way of a phone-survey, or email survey, or heck even an old fashioned snail mailed survey? Michael Fleischner reminds us of the importance [...]

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From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister.

The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social networks [...]

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There is an invisible set of stairs that entrepreneurs perceive in the life of their business and every business owner has the desire to move their business up these stairs toward some (possibly unknown or unstated) level of success. They know that each level requires new efforts and techniques and ideas and comes with its [...]

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I’ve been writing a semi-regular “What Should I Do?” series on social media marketing based on this excellent MindMeister mindmap.
In this post, I will talk about social bookmarking.

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