Heather Villa

In the previous article of Tips In Ten, I told you about one of the most important assets that most top businesses have – a list. This list of people who have exchanged contact information for the chance to hear from you has the potential to become a dedicated group of buyers. These contacts have [...]

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In the last four Tips In Ten articles, you’ve read how to build and run an informational site. In this article I want to talk to you about how to make money from them. To refresh your memory, I outlined (in the first issue of the four-issue series) a few reasons why you might want [...]

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In the last three Tips In Ten article, I’ve talked about informational sites. Informational sites are sites that you set up where you don’t explicitly sell but rather you provide as a resource for your target audience. These sites can help to position your business as an expert, reaching a wider audience through higher potential [...]

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In the last article we talked about informational sites and why you would want one. To summarize, an informational site is a site that does not directly sell but is chock full of information about a specific subject. And you want one (or more) for your business because they can help to position you, they [...]

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In the past 4 articles of Tips In Ten, I’ve been showing you how to how to create compelling articles and submit them online to generate more traffic for your business. I showed you why articles were a great marketing tool, and I showed you how to write articles, how create a resource box, and [...]

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I work with many different kinds of businesses but especially with freelancers and coaches. With some businesses, the income opportunity isn’t limited by anything other than how many customers you can send to your site. But with a lot of freelancers and coaches, the income opportunity is limited by the hours in the day. In [...]

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What To Do When Your Client is Boring – “No one is goals-oriented. Everyone is chocolate-and-sex-oriented. Make a note.” I figured that would get your attention.   Once you click over there, try not to focus too much on the woman covered in chocolate. Taylor has some great suggestions on how to draw good useful [...]

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