Heather Villa

Customers buy when they perceive that there is value in the relationship. If they don’t see the value, they will spend their money somewhere else. Your job as a small business owner is to “wow” your customers with value so they won’t even think of spending their money elsewhere. So, how do you do that? [...]

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I know what you are thinking: “Yeah right, you have not seen my email load. I can hardly handle 1 email in 10 minutes, much less all of it”. Note the title. The title is “Sorting and Prioritizing Email in 10 Minutes on a Shoestring Budget”. That means two things: I am not telling you [...]

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Delegation! Delegation! Delegation! The trick to success is to know when to micro-manage, when to macro-manage, and when to delegate. There are only 24 hours in any given day and you have to sleep, eat, have family time, catch an episode of Grey’s Anatomy… and somewhere in there you need to work. Take your personal [...]

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As business owners, we optimistically show up to work, sit down at our desk, and expect everything to go well. Every single day. Most of the time it goes okay but every once in a while something goes wrong. There could be any number of reasons but that’s the way it goes: Life deals us [...]

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Just the other day I found a site that looked like it could potentially help my business. It was a SaaS (software-as-a-service site), which meant that they were asking for $29/month. The service looked really good. And it looked like it could fill a need in my business. But I didn’t buy. Here’s why… Relationships [...]

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How to Prepare Yourself for Success – A rather lengthy read, but hey – who said preparing yourself for the success you want in life was simple, easy, and didn’t require much. Marelisa ties in some pretty powerful information on the experiences some actors have had that affected where they are today, where they wanted [...]

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In a previous blog post, I give you a link to a fantastic map on MindMeister that contained nearly every marketing technique known to humankind and I promised to go through each of those techniques and show you how to do them well, without spending a lot of time or money. In today’s blog I’m [...]

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