In a previous blog post, I give you a link to a fantastic map on MindMeister that contained nearly every marketing technique known to humankind and I promised to go through each of those techniques and show you how to do them well, without spending a lot of time or money.
In today’s blog I’m going to talk about advertising (which is in the top, right-hand position on the map. Click here to read more »
From time to time, I’m asked the following question by clients and friends and nice people on the street:
“Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”
A friend of mine is a high school music teacher by day. And, since she’s not a full-time music teacher, she also plays in a band on the weekends to help with the bills.
I was reminded of her when I read an article by Jonathan Weber at TheBigMoney.com, Outsource Yourself. Weber says that, in difficult times, business owners should outsource their skills to earn additional revenue. He, for example, writes his own primary publication but also writes for other publications and produces media products and conferences for other companies. In a way, he sounds like he’s simply restating the freelancing model, but I get the sense that he envisions it to be even bigger than that. I suppose, in a way, it’s not unlike my college whose primary purpose was to educate students but it would also rent out its unused facilities to organizations that needed classroom-style space. And it’s not unlike my friend whose primary work is as a high school music teacher but who makes money on the weekends in a band.
Click here to read more »
You’re Lazy and You Look Fat in Those Pants – You’ll read this one just because of the title. I know I did.
Slow & Steady Wins The Race: An Interview About A 3 Year Journey To Location Independence
5 Mindsets to Streamline Your Coaching Business Admin
Why you can’t make money with Twitter
Earl Nightingale The Strangest Secret Video
How to Keep Your Blog From Losing Weight During the Holidays
Read more of my favorite posts on HeatherVilla StumbleUpon.
Happy Reading!
Sometimes a little flair (or what I call web-sexiness) will make all the difference. Take a look at a recent change I just made to the blog here (see it live over in the right hand column). I am interested to see if my subscriber averages increase due to this little (but dramatic) change. I will make sure to update you!
The images will mostly speak for themselves:
Before:
Click here to read more »
In medium-to-large organizations, middle managers have a real project management challenge: They need to run their part of the organization efficiently and implement programs and projects to do their job effectively. And, in order to do that, they need to get buy-in from levels above them (for sponsorship and project funding) and levels below them (for the roll-up-the-sleeves work required to implement the project).
Sorry to deliver the bad news, folks, but this requires an ability to sell. Now I suspect that those who like to sell are in the sales department and that those who prefer to do anything other than selling are in other departments. You may have joined IT because you liked IT; sales was never something you’d consider doing. You may have joined a product-development department because you liked R&D, branding, and bringing products to market; sales was never something you’d consider doing.
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It has been awhile since I did my ‘Oooops’ series. A matter of fact, my Oooops series kind of went out the door when I changed blogs. I think it is time to bring it back. For those of you that don’t know my ‘Oooops’ series is just a mini blog from time to time when I see or hear about something business related and I think ‘Oooops’.
This evening I ran out to the supermarket to get a couple of things and I was standing in line when a man tapped me on the shoulder. I turned around and to make a long story short he asked me if I could purchase something for him and that he would give me the money.
At first I thought, maybe he just didn’t want to wait in the line, then I realized, there was nobody else behind me. So, I looked in his hand and he had a hot pink package of a feminine hygiene product, Kotex. I could not help but smile, because it is kind of funny, that a grown man would be embarrassed of purchasing such things. However, I can see how this hot pink box, when it being the only thing that you are purchasing, can scream ‘My significant other sent me to the store to buy this and these are obviously not for me’.
When entrepreneurs start a business they hope and pray that their business grows. Of course! They should! And as a consultant, I take my role very seriously in helping them see growth in their businesses.
But in my last post I mentioned that not all business growth is good. Growth that happens too fast, for example, without any warning, can cause financial, manufacturing, warehousing, and customer service problems galore. Click here to read more »
