Heather Villa

Joint Ventures are a common practice in today’s marketplace, but truth be told, you should enter into them sparingly. Check out my blog and my companies; you will find less than three that I have entered into during the past seven years of being in business. I recently just entered into a “mini-JV” (more later [...]

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When we hang out our proverbial shingle and start selling something, people come to us to transact business, buying our goods or services with their hard-earned cash. I call these people customers. They transact occasionally and it’s based on the value they perceive from the product or service you provide. Businesses need customers. But I [...]

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Yesterday I talked about the tricky balance between the customer always being right and Henry Ford’s admission that if he had listened to people, he would have invented a faster horse. Ford states it well and if I were to restate what he said I would put it a little more bluntly: the customer doesn’t [...]

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