Joint Ventures – Be Picky! Like Me!
Joint Ventures are a common practice in today’s marketplace, but truth be told, you should enter into them sparingly. Check out my blog and my companies; you will find less than three that I have entered into during the past seven years of being in business. I recently just entered into a “mini-JV” (more later [...]
Customer-to-Client: How to Make the Transition
When we hang out our proverbial shingle and start selling something, people come to us to transact business, buying our goods or services with their hard-earned cash. I call these people customers. They transact occasionally and it’s based on the value they perceive from the product or service you provide.
Businesses need customers. But I think [...]
An Innovation Mindset – “Should you listen to your customers?” Continued
Yesterday I talked about the tricky balance between the customer always being right and Henry Ford’s admission that if he had listened to people, he would have invented a faster horse.
Ford states it well and if I were to restate what he said I would put it a little more bluntly: the customer doesn’t really [...]
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