Heather Villa

I’m not much into video games. I have nothing against them (although they can eat up time like crazy) but I just have other things on my radar that are more pressing for me. Regardless, I can appreciate a good video game, not just for its artistry but for what it can teach business owners: [...]

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I coach a client who is a freelancer. He’s generally productive and looking at different strategies to grow his small business. In a conversation a couple of weeks ago he mentioned that he had just spent an hour browsing through a website that collected and posted complaints that freelancers have about their clients. He related [...]

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A friend of mine is a freelancer and he is a self-confessed tyrant of metrics. He analyzes the proposals he sends out and monitors how many people call him as a result. He analyzes every action in his sales process and has goals and can tell me at the end of the day how close [...]

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As much as I hate to say it to my clients or colleagues, it is true. Unless you are a famous guru with success at producing sites that generate thousands of visitors (which will get advertisers knocking down your door), you need to create real estate value first. Recently on a project I was involved [...]

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“Take my wife, please” is probably one of the most famous one liners there are. I’m not a big fan of one liners; it’s just not my brand of comedy. And when it comes to project management, I’m not a big fan of one liners, either. In project management we bring together numerous smaller pieces [...]

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We’re living in turbulent economic times. Economists are now predicting that most of 2009 will continue this way with a market resurrection in the end of 2009 and through 2010. Larger businesses may have the assets and borrowing power to survive. But smaller businesses do not and many of them are wondering if they’ll survive [...]

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In the last blog, I talked about the first part of the conundrum of committedness: How the consultant needs to stay busy enough with commitments to earn and income but also have enough time to market in order to replenish the pipeline. I said that the first part of the conundrum of committedness is: The [...]

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