
If you’re just starting out in business, this blog won’t apply to you… yet. But if you’ve been in business for a while, I think this will really resonate with you:
You get up in the morning to start your day. You open your email. There are 25 new emails plus a dozen from yesterday that you didn’t get to. You go to your task management system; there are a dozen tasks waiting, perhaps shaded with various colors of green (good!) and red (never good!). Then you look at your schedule. Then you look at your wall calendar. Then you check the proprietary task management systems that four of your clients have set up for you to use. Oh, and you haven’t checked voicemail yet.
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Sometimes a little flair (or what I call web-sexiness) will make all the difference. Take a look at a recent change I just made to the blog here (see it live over in the right hand column). I am interested to see if my subscriber averages increase due to this little (but dramatic) change. I will make sure to update you!
The images will mostly speak for themselves:
Before:

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In today’s tough economic climate, it’s easy to work hard to try and make money while resisting the urge to spend. This is a bit of a paradox, if you think about, because other businesses are working hard for us to spend and they are feeling frustrated that we’re not spending… just as we’re feeling frustrated that others aren’t spending.
But the truth is, you need to spend some money in order to make some money. It’s the principle of leverage: You need to put in a little bit of effort (the spending of hard-earned money) in order to get a larger result (making more money).
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We’re living in turbulent economic times. Economists are now predicting that most of 2009 will continue this way with a market resurrection in the end of 2009 and through 2010. Larger businesses may have the assets and borrowing power to survive. But smaller businesses do not and many of them are wondering if they’ll survive during the year.
At the risk of sounding like I’m stating the obvious, I feel that it’s important to highlight the one best practice that all businesses should be pursuing this year:
MORE SALES
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In the last blog, I talked about the first part of the conundrum of committedness: How the consultant needs to stay busy enough with commitments to earn and income but also have enough time to market in order to replenish the pipeline.
I said that the first part of the conundrum of committedness is: The more commitments you have now, the less time you have to generate new commitments. But the less time you spend on generating new commitments, the fewer you will soon have. Click here to read more »