Heather Villa

Entrepreneurs are faced with innumerable marketing opportunities to grow their businesses. Speaking from experience, I have so many options when I’m looking to market my business and I’m frequently approached by business owners with a giant list of internet marketing to-do’s that they want to pursue. Blogs, social media, social bookmarking, articles, press releases, AdWords, [...]

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From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister.

The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social networks [...]

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As someone who thinks about business productivity a lot, developing strategies and helping businesses take action are two key elements of what I do. Entrepreneurs often do a great job of creating strategies (after all, what entrepreneur doesn’t love to dream up new opportunities for their business!?!) but they struggle with turning those strategies into [...]

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The transition from working for someone else to working for yourself is not an easy transition. There are lots of people who dream of making that switch but, when it comes right down to it, they can’t. (Or, they do and then they switch back).
The reason is simple: Even though you might have good days [...]

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When you are considering the possibility of hiring staff – whether that staff includes a virtual assistant, an onsite assistant, freelance consultant, or an entire office of staff – you want to make the right decision as quickly as possible and get the role filled. After all, every passing day without a person in the [...]

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Have you ever wondered what separates a headlining “superstar” of an industry from the rest of the pack? What makes Seth Godin or Tony Robbins or Jeffrey Gitomer a thousand times more successful than the rest of us? There are plenty of potential answers (and certainly, I believe it’s a combination of factors), but there [...]

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Business owners work hard to create a business that hopefully will become a valuable, revenue-generating asset for them. IF a business survives, that is a tribute to the entrepreneur. But IF a business thrives, that is even better.
So, how does a business get from “survive” to “thrive”? I suggest that the clue is in the [...]

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