Heather Villa

In the previous article of Tips In Ten, I told you about one of the most important assets that most top businesses have – a list. This list of people who have exchanged contact information for the chance to hear from you has the potential to become a dedicated group of buyers. These contacts have [...]

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I’m all about “getting more done”. That shouldn’t come as a surprise to you and I spend a lot of time thinking about it. For some of my readers, the lessons in these Tips In Ten issues are applicable to their one-person operations. But what about the businesses that are multi-staff situations? You’re in charge [...]

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Just a couple hours before writing this, I was talking with a client who was telling me that she had run a successful business for nearly 20 years… until about 3 years ago. And then, all of sudden, her revenues plummeted. Yes, plummeted. The short story is: She was so busy with her ongoing success [...]

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Customers buy when they perceive that there is value in the relationship. If they don’t see the value, they will spend their money somewhere else. Your job as a small business owner is to “wow” your customers with value so they won’t even think of spending their money elsewhere. So, how do you do that? [...]

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So, by now you read my last article  about sorting and prioritizing email in 10 minutes on a shoestring budget. That is a great way to sort and prioritize email… but you can take it to another level by doing two things: Hire a Virtual Assistant to sort and prioritize for you. Utilize Email Center [...]

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From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister. The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social [...]

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As someone who thinks about business productivity a lot, developing strategies and helping businesses take action are two key elements of what I do. Entrepreneurs often do a great job of creating strategies (after all, what entrepreneur doesn’t love to dream up new opportunities for their business!?!) but they struggle with turning those strategies into [...]

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