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And of course there are more. Check them out on HeatherVilla StumbleUpon.
Happy reading!
We’re living in turbulent economic times. Economists are now predicting that most of 2009 will continue this way with a market resurrection in the end of 2009 and through 2010. Larger businesses may have the assets and borrowing power to survive. But smaller businesses do not and many of them are wondering if they’ll survive during the year.
At the risk of sounding like I’m stating the obvious, I feel that it’s important to highlight the one best practice that all businesses should be pursuing this year:
MORE SALES
Yesterday I talked about the tricky balance between the customer always being right and Henry Ford’s admission that if he had listened to people, he would have invented a faster horse.
Ford states it well and if I were to restate what he said I would put it a little more bluntly: the customer doesn’t really know what they need. I mean that customers know they need a solution to their problem or a fulfillment to their desire but they will solve that need with the best available solution. Thus, if Henry Ford had listened to the market, he would have given them a faster horse because horses were the available solution for getting around. Click here to read more »
Businesses need to work hard to stay competitive: they need to find new customers, outpace the competitors, stay on top of marketplace demands, and continually innovate. One problem that many businesses have is that they listen too closely to their customer.
I’ll pause here a moment while you pick your jaw up off of the floor. I’m sure that many people don’t like to hear what I just said, particularly with our customer-centric view of business success. Some of you (especially my customers!!!) might want to know what I’m thinking and how I can balance that against the beloved business maxim “the customer is always right”. Click here to read more »
Creating new products or services is fun! I love the idea of taking an idea and helping someone develop it, turn it into something real, and then sell it. And I know my clients like it, too, because I stay busy with this work!
Unfortunately, I’m seeing a dangerous trend in the market that impacts this product or service development. It’s related to the economy, of course: Companies are spending less on product development and many are choosing to wait until the economy improves before they bring new products to market. Click here to read more »
As a business consultant and entrepreneur, the big ‘C’ word (Competition) is always looming over my head and the heads of my clients. I notice that my clients, colleagues and competitors are always ‘focused on the competition’. It is difficult not to be, I understand, but at the same time if you are focusing more on the competition than yourself/your business/your offerings – you are not being really efficient or effective. Click here to read more »
