Heather Villa

Think You Can Sell Hot Dogs? The Single Greatest Way To Discover Innovation Self-Promoting Loser ‘Next Gen’ CPA Firm? “Now We’re Talking…” Taking Control of Your Life Once and For All You CAN Do That: What Happens When You Dare to Dream – Whether you’re into X-Game sports or not, this video is worth taking [...]

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We’re living in turbulent economic times. Economists are now predicting that most of 2009 will continue this way with a market resurrection in the end of 2009 and through 2010. Larger businesses may have the assets and borrowing power to survive. But smaller businesses do not and many of them are wondering if they’ll survive [...]

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Yesterday I talked about the tricky balance between the customer always being right and Henry Ford’s admission that if he had listened to people, he would have invented a faster horse. Ford states it well and if I were to restate what he said I would put it a little more bluntly: the customer doesn’t [...]

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Businesses need to work hard to stay competitive: they need to find new customers, outpace the competitors, stay on top of marketplace demands, and continually innovate. One problem that many businesses have is that they listen too closely to their customer. I’ll pause here a moment while you pick your jaw up off of the [...]

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Creating new products or services is fun! I love the idea of taking an idea and helping someone develop it, turn it into something real, and then sell it. And I know my clients like it, too, because I stay busy with this work! Unfortunately, I’m seeing a dangerous trend in the market that impacts [...]

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