Heather Villa

Setting and achieving goals is a challenge for anyone – it doesn’t matter whether you’re an entrepreneur or a mom or a college student… or anything else. Our lives are busy (and they’re getting busier, it seems) and we’re bombarded with stuff to do all the time. Part of what makes this process difficult is [...]

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In previous Tips In Ten articles, I showed you how to decide on the type of ezine you want to distribute, how to select an autoresponder, and how to get it all working together to create an audience and communicate with them. And now that you know the details, you’re probably wondering: “Heather, how the [...]

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If you or your business are anything like me or my businesses, you are looking at this title and thinking: “Okay, now Heather has officially lost her mind – 90% of my job is project management.” So true, so true! What I have learned, though, is that the key to project management is “organization”. A [...]

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Summer and music. They go together. Good summer music should evoke the hot, sunny days that students enjoy between semesters. For the kids, a summer “anthem” should capture everything great about the months that you spend on the beach with your friends. For grown-ups, a good summer anthem should remind us of those carefree months [...]

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In a previous blog post I wrote about a really helpful MindMeister mind map about social media marketing. Each week (or so) I’ll be writing about one of the techniques described in the map and giving you additional details and tips. In today’s blog post I want to talk about blog commenting.

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From time to time, I’m asked the following question by clients and friends and nice people on the street: “Heather,” they say (or sometimes they call me Ms. Villa… just kidding, most of them don’t), “I’ve got a business and I want to market it with social media. What do you suggest?”

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If you are a small business owner, you probably have a financial target in mind. This target is the amount of money that you would like to make. However, meeting that goal can be harder than you think. The reason is that much of your money will be swallowed up by the business overhead. Many [...]

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