The Metrics of Social Media

A friend of mine is a freelancer and he is a self-confessed tyrant of metrics. He analyzes the proposals he sends out and monitors how many people call him as a result. He analyzes every action in his sales process and has goals and can tell me at the end of the day how close […]

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Communication challenges

There was a time in project management history when the challenge was getting in touch with people and keeping the lines of communication open. Phone and fax were pretty much the only options. But now, with desk phones, cell phones, SMS, fax, email, IM, Twitter, webinars; plus the internal “quasi-email-like” systems of Facebook, LinkedIn, and […]

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