Heather Villa

If you or your business are anything like me or my businesses, you are looking at this title and thinking: “Okay, now Heather has officially lost her mind – 90% of my job is project management.” So true, so true! What I have learned, though, is that the key to project management is “organization”. A [...]

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Want To Learn Faster? Stand Next To The Master – Learn the most, the best, and the fastest from others around you. Within this personal story are great insights on how to excel your knowledge by placing yourself next to those that are great leaders. “Think about it: what does mastery mean to you? Who [...]

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Are You Managing Your Community Or Is It Managing You? – Does your blog have a firm grip around your ankle? Do you constantly check your crackberry for comments to your most recent post? Do you UberTwitter from the potty at work (it’s ok – we have all done it before!) Do you find yourself [...]

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Smart Kids (& Marketers) Never Get Bored – This is a really smart way of discussing a rather serious topic. How do you keep marketing fresh? How do you keep both yourself and your clients interested in what you have to say and offer? In Lisa’s words, “Good marketers don’t get bored, they get creative”. [...]

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What To Do When Your Client is Boring – “No one is goals-oriented. Everyone is chocolate-and-sex-oriented. Make a note.” I figured that would get your attention.   Once you click over there, try not to focus too much on the woman covered in chocolate. Taylor has some great suggestions on how to draw good useful [...]

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Small Business Discovers Social Media – Kogi Korean Taco Truck? Yes, Korean Tacos. Newsweek referred to Kogi “America’s first Viral Restaurant” for their efforts of self promoting on social media sites. This article details some of Kogi’s tactics, but the big picture asks why don’t more people use Social Media as means for advertising. Think [...]

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A friend of mine is a freelancer and he is a self-confessed tyrant of metrics. He analyzes the proposals he sends out and monitors how many people call him as a result. He analyzes every action in his sales process and has goals and can tell me at the end of the day how close [...]

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