Heather Villa

I coach a client who is a freelancer. He’s generally productive and looking at different strategies to grow his small business. In a conversation a couple of weeks ago he mentioned that he had just spent an hour browsing through a website that collected and posted complaints that freelancers have about their clients. He related [...]

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How to Get More Comments on Your Blog
8 Things to Avoid When Building a Community
10 Simple Ways to Feel Alive
The Power Of A Post
Setting the tone for the year ahead
Sherlock Holmes on Copywriting
A Freelancer’s Guide to Dealing with Difficult People
Learn SEO from Your Spouse
Read more of my favorite posts on HeatherVilla StumbleUpon.
Happy Reading!

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A friend of mine is a freelancer and he is a self-confessed tyrant of metrics. He analyzes the proposals he sends out and monitors how many people call him as a result. He analyzes every action in his sales process and has goals and can tell me at the end of the day how close [...]

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This blog post was on my list of “things to write about” for two weeks now, but I’ve been busy with other things. That’s okay, though, because it’s a perennial topic.
I was recently reading a blog in the New York Times (published October 15th) by a CEO of a NY-based company. She referenced that, in [...]

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Business owners who are advancing from the solopreneur to a staffed organization can’t always make that leap from one to the other cleanly. They will often discover that there is an intermediate step in between, although not everyone knows this.
It’s true! In the steps between running a business on your own and running a staffed [...]

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If you run a small business, you may find yourself traveling on trips that are obviously business-related. For example, if you travel to a conference in your field, stay in the recommended hotel, and are away only the same number of days as the conference, then the trip is obviously a business trip.
Likewise, you will [...]

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When presenting your product or service for sale, a testimonial can go a long way. Testimonials can show a potential buyer how a previous buyer has been impacted by your offering, and I’ve even seen circumstances where they were the tipping point between “I might buy” and “I will buy”.
When we have testimonials, we can [...]

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