Heather Villa

In your business you’ve got regular, ongoing content that can be posted for general consumption – like blogs, articles, ebooks, and that kind of thing. But sometimes you want more: You want more interaction You want more effective positioning You want more promotion You want more of your personality injected into your relationships You want [...]

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In the past, I’ve shown you a project management system I use based on an Excel spreadsheet. It is a really valuable system to help me stay on top of what is going on in all of the different projects I have running. I’m glad to hear that some of you have been using it [...]

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You need to get work done but you can’t do it all by yourself. The busier your business gets, the more you need to do and the less time you have to do it in! That’s when you turn to professionals like freelancers and contractors to help you out. I’ve recommended sites like Guru and [...]

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Extending credit to your customers can be good for business. Without the opportunity to “buy now and pay later”, you’ll need to run a business where you require payment up-front in order to complete the transaction. That might work for some businesses but not for all businesses. And chances are, it may not work for [...]

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I coach a client who is a freelancer. He’s generally productive and looking at different strategies to grow his small business. In a conversation a couple of weeks ago he mentioned that he had just spent an hour browsing through a website that collected and posted complaints that freelancers have about their clients. He related [...]

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How to Get More Comments on Your Blog 8 Things to Avoid When Building a Community 10 Simple Ways to Feel Alive The Power Of A Post Setting the tone for the year ahead Sherlock Holmes on Copywriting A Freelancer’s Guide to Dealing with Difficult People Learn SEO from Your Spouse Read more of my favorite [...]

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This blog post was on my list of “things to write about” for two weeks now, but I’ve been busy with other things. That’s okay, though, because it’s a perennial topic. I was recently reading a blog in the New York Times (published October 15th) by a CEO of a NY-based company. She referenced that, [...]

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