Heather Villa

There are a lot of social networking sites out there. Twitter is big, popular, and growing. And it can be highly valuable for businesses when used correctly (which is why I coach on it). But it is certainly not the only social networking site useful for business. LinkedIn was launched in 2002, which makes it [...]

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By now, regular readers recognize my “What Should I Do?” series in which I go through the Social Media Mindmap on MindMeister and give tips and ideas on how to use the information in that branch of the map to benefit from social media in your business. Today’s topic is microblogging.

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The Bitch Slap: You Run a Business, Not a Free Clinic – Kind of a stand out name but it does catch your eye. Some pretty serious points here about not working for free. The best way to ruin a business is working for less than you should. Are We There Yet? – Yes, we [...]

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From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister. The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social [...]

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Paying it forward is a great idea: When someone does something nice for you, you don’t repay them but you pass it along to by doing something nice for someone else. Although the concept has been around for a long time, it was made popular in the movie “Pay It Forward” with Kevin Spacey and [...]

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A friend of mine is a freelancer and he is a self-confessed tyrant of metrics. He analyzes the proposals he sends out and monitors how many people call him as a result. He analyzes every action in his sales process and has goals and can tell me at the end of the day how close [...]

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Rich Brooks runs Flyte, a web design business in Maine. Along with his corporate website, he also has an interesting blog, Flyteblog. In a recent blog, ReTweeting: The Art of the RT on Twitter, he was asked about ReTweeting – what it is and how to do it. I think his article is a good [...]

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