Heather Villa

This is the twelfth post of the TweetsIn10 series and although I’m writing about a specific topic – apps for your mobile – this post is really about something bigger: TweetsIn10 (both generally and this post specifically) is all about an efficient use of Twitter. It’s all about making Twitter an important part of your [...]

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Okay, I realize that not all of you are WordPress users so this might not be as relevant for everyone. But many of you are so it was worth writing one newsletter dedicated just to WordPress users. The reason for putting Twitter plug-ins into your WordPress site is the same reason you’d put some of [...]

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So, you’ve opened a Twitter account and over the weeks and months after reading my Twitter in 10 series, you’ve generated attention. You’ve built up a following in just ten minutes a day. You’ve engaged your audience in a dialogue about the things that you like to think about. They have come to view you [...]

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Gathering followers is fun… but gathering the right followers (and finding the right people to follow) is even better! Don’t get caught up in the myth that you need to follow a lot of people. Some Twitter users collect followers like they’re going out of style… but effective Twitter users know that what you really [...]

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In the previous article of Tips In Ten I told you about Twitter Lists and the different ways that they could be used. You can use Twitter lists to sort the people you’re following, you can use Twitter lists to sort your followers, and you can even use Twitter lists to sort and listen to [...]

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There’s a poem that goes, “for want of a nail the war was lost”. The poem traces the loss of a war to a missing horseshoe nail, suggesting that the horse wasn’t shod properly and thus couldn’t ride into battle to bring a key warrior to the front lines. (Read the poem here: For Want [...]

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As business owners, you want to generate an audience of interested people so that you position yourself in front of them as an expert… and hopefully some of them will buy. Okay, that’s Business 201 (since Business 101 is probably “sell something for more than you bought it for”). Sometimes that audience is made up [...]

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