Heather Villa

By now, regular readers recognize my “What Should I Do?” series in which I go through the Social Media Mindmap on MindMeister and give tips and ideas on how to use the information in that branch of the map to benefit from social media in your business.
Today’s topic is microblogging.

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From time to time I’ve been posting a series called “What Should I Do?” about a particular aspect of social media marketing based on the Social Media Framework mindmap in MindMeister.

The social communities topic in the Social Media Framework mindmap seems somewhat empty, especially if you compare it to the immense pile of social networks [...]

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Are You Managing Your Community Or Is It Managing You? – Does your blog have a firm grip around your ankle? Do you constantly check your crackberry for comments to your most recent post? Do you UberTwitter from the potty at work (it’s ok – we have all done it before!) Do you find yourself [...]

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With only hours to go before 2010, your planning is probably finished. Your strategizing is tucked away. Your dreams are sitting on your desk, waiting for you to show up on Monday morning. You’ve done everything you can do this year and now it’s coming to close.
And the champagne is flowing generously.

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Social media engagement is important to your business. So is productivity. As any devoted Twitter user or Facebook user will tell you, social media and productivity don’t necessarily go hand-in-hand. (Yes, social media engagement can be productive but it can also be distracting and sometimes time consuming). So I decided to write a blog about [...]

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Exercise is something we all know we need but we often avoid or overlook until it’s too late. Our muscles aren’t just physical, though. We have mental “muscles” that need working out, too.
Recently, I read a great article Forbes by Dr. Douglas McKenna about this very thing. McKenna used to work for Microsoft and now [...]

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One of the inquiries into my services this past week was a woman who owned a gift shop. She has been selling personalized gifts and trinkets in her boutique for over two decades. About five years ago she went online and started selling through the web as well. She saw a recent article I had [...]

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