Heather Villa

When a non-Twitter user asks me why I have embraced Twitter as a communication method, I’m quick to point out that I think there are two reasons Twitter is MORE than a communication method; that it’s an entirely new way of engagement. To say that Twitter is just another communication method is to suggest that [...]

Click here to read more »

This is part 3 of a Tips In Ten series talking about a list and why your business needs one. By now, I hope you’re convinced of the opportunity a list provides and you’re thinking about what you can do to create a list of contacts who would be interested in hearing from you. In [...]

Click here to read more »

In this article of Tips In Ten I’m going to talk about how to deal with problem emails. When I say problem emails I mean those emails that suddenly arrive in your inbox that can totally ruin your day. You know what I’m talking about because we’ve all experienced them. We’ve been enjoying our day, [...]

Click here to read more »

Ongoing communication with prospects and customers can help you develop a following and increase your business. By creating an autoresponder (like a newsletter or an ezine) you can automate that ongoing communication and add value to your customers’ lives. In a previous Tips in Ten, I talked about different types of autoresponders and gave you [...]

Click here to read more »

Delegation! Delegation! Delegation! The trick to success is to know when to micro-manage, when to macro-manage, and when to delegate. There are only 24 hours in any given day and you have to sleep, eat, have family time, catch an episode of Grey’s Anatomy… and somewhere in there you need to work. Take your personal [...]

Click here to read more »

The Bitch Slap: You Run a Business, Not a Free Clinic – Kind of a stand out name but it does catch your eye. Some pretty serious points here about not working for free. The best way to ruin a business is working for less than you should. Are We There Yet? – Yes, we [...]

Click here to read more »

You Can Learn A Lot From Your Customers – Do you sell a product or services to your customers? Have you ever made the time to reach out to them individually by way of a phone-survey, or email survey, or heck even an old fashioned snail mailed survey? Michael Fleischner reminds us of the importance [...]

Click here to read more »