Heather Villa

In the last Tweets in 10 post, you read about Tweetdeck, which is an app that allows you to tweet and sort tweets from others on your desktop or on your mobile device. I wanted to talk about that one first because it set the stage for what I’m about to tell you in this [...]

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I am assuming that most of my readers know what Twitter is. If not, take a look at a recent article I wrote for Fox News on using Twitter for Business Outreach. Some people will tell you that Twitter is all about engaging people, but let’s be honest: The end goal is to have people [...]

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Last year, we watched the economy melt down. Some saw it coming for a while but most people started to get worried around August or September and then we fell off the cliff in November. It has been bad for many, many people. While there is still a lot of effort to be put into [...]

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As much as I hate to say it to my clients or colleagues, it is true. Unless you are a famous guru with success at producing sites that generate thousands of visitors (which will get advertisers knocking down your door), you need to create real estate value first. Recently on a project I was involved [...]

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When presenting your product or service for sale, a testimonial can go a long way. Testimonials can show a potential buyer how a previous buyer has been impacted by your offering, and I’ve even seen circumstances where they were the tipping point between “I might buy” and “I will buy”. When we have testimonials, we [...]

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Perfectionism sounds like a great ideal to strive for in business and in project management but it is a mirage – a hazy image on the horizon that will never be achieved. It doesn’t matter whether we’re talking about a large business, a small business, a start-up, a department, or a project that is being [...]

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I like to blog about different things, so sometimes I start series. For example, I have an “Ooops” series where I talk about business “ooops” that I see (which is much neglected; sorry). A new series I want to start is Business Urban Legends – a series revealing things that people (clients, colleagues, innocent bystanders [...]

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