Heather Villa

From time to time I’ve watched helplessly as business-owning colleagues have burned out. Entrepreneurs can burn out pretty easily because they have so much at stake and because they love what they do, so work doesn’t always feel like work. The result? They either totally flame-out in a cataclysmic melt-down, or they slowly grind to [...]

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Over the years I’ve observed successful businesses owners and entrepreneurs helplessly fail as their businesses are driven into the ground by someone else. It’s rarely a malicious act, since people tend to spend time with people they want to be with. Frequently, business destruction occurs because friends, colleagues, clients or some other well-meaning person in [...]

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Last year, we watched the economy melt down. Some saw it coming for a while but most people started to get worried around August or September and then we fell off the cliff in November. It has been bad for many, many people.
While there is still a lot of effort to be put into climbing [...]

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As much as I hate to say it to my clients or colleagues, it is true. Unless you are a famous guru with success at producing sites that generate thousands of visitors (which will get advertisers knocking down your door), you need to create real estate value first.
Recently on a project I was involved in, [...]

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When presenting your product or service for sale, a testimonial can go a long way. Testimonials can show a potential buyer how a previous buyer has been impacted by your offering, and I’ve even seen circumstances where they were the tipping point between “I might buy” and “I will buy”.
When we have testimonials, we can [...]

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Perfectionism sounds like a great ideal to strive for in business and in project management but it is a mirage – a hazy image on the horizon that will never be achieved.
It doesn’t matter whether we’re talking about a large business, a small business, a start-up, a department, or a project that is being managed [...]

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I like to blog about different things, so sometimes I start series. For example, I have an “Ooops” series where I talk about business “ooops” that I see (which is much neglected; sorry). A new series I want to start is Business Urban Legends – a series revealing things that people (clients, colleagues, innocent bystanders [...]

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