Weekend Reading: My fav’s from this week: 5/28/10

Posted by Heather Villa, CMA, MBA, MSM on May 28, 2010 in: Weekend Reading

Today’s Marketing Topic: Word of Mouth Marketing (WOM) – Back in the ‘old day’s’ people used to verbally recommend products to one another It is something that many people in marketing tend to forget about in these times of social media, internet, digital billboards. Think about what works best for you when thinking about purchasing [...]

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Weekend Reading: My fav’s from this week: 1/15/10

Posted by Heather Villa, CMA, MBA, MSM on January 15, 2010 in: Weekend Reading

Do Clients Need to Like You or Trust You?
Public Relations Trends for 2010
Do You Innovate with Customers in Mind?
Collaboration 3.0
10 Rules for Being Human
Forget SEO, You Need SPO: Search Person Optimization
Conan Puts The Tonight Show for Sale on Craigslist – This just cracked me up!
Read more of my favorite posts on HeatherVilla StumbleUpon.
Happy Reading!

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Tools that I use in our Businesses – Virtual and Brick & Mortar

Posted by Heather Villa, CMA, MBA, MSM on January 4, 2009 in: Tools & Resources, Virtual Organizations

This is going to be a short post, it is something that I have been meaning to put up for awhile. I get at least a dozen questions a week either via email, twitter, phone call or another form of communication – with people asking me “What do you use for invoicing?”, “What do you [...]

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When Benchmarking Becomes Bad Practice…

Posted by Heather Villa, CMA, MBA, MSM on January 3, 2009 in: My Stories

Been awhile. For those of you that don’t know, I have been pretty busy with the release of www.iacez.com and www.immigracion.com.mx, so I have not had much time to blog, but this evening I am feeling a tangent coming upon.
Disclaimer: Names have been changed to protect the innocent (me) from lawsuit.

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