In my work as a consultant who helps turn ideas into products and business services, I am often approached by a potential client who tells me: “I have a great business idea”…and then they proceed to tell me what it is.
Although I maintain an air of professionalism and would never word it quite this way, the truth is, they don’t usually have a good business idea. They might have a good idea. And it might be sellable. But they don’t really have anything until they’ve made their very first sale. Click here to read more »
Businesses need to work hard to stay competitive: they need to find new customers, outpace the competitors, stay on top of marketplace demands, and continually innovate. One problem that many businesses have is that they listen too closely to their customer.
I’ll pause here a moment while you pick your jaw up off of the floor. I’m sure that many people don’t like to hear what I just said, particularly with our customer-centric view of business success. Some of you (especially my customers!!!) might want to know what I’m thinking and how I can balance that against the beloved business maxim “the customer is always right”. Click here to read more »
