You Have Nothing Until You Have Your First Sale

Posted by Heather Villa, CMA, MBA, MSM on February 18, 2009 in: Coaching

In my work as a consultant who helps turn ideas into products and business services, I am often approached by a potential client who tells me: “I have a great business idea”…and then they proceed to tell me what it is.
Although I maintain an air of professionalism and would never word it quite this way, [...]

Click here to read more »

Should You Listen to Your Customers?

Posted by Heather Villa, CMA, MBA, MSM on January 27, 2009 in: Coaching, Just Blogging

Businesses need to work hard to stay competitive: they need to find new customers, outpace the competitors, stay on top of marketplace demands, and continually innovate. One problem that many businesses have is that they listen too closely to their customer.
I’ll pause here a moment while you pick your jaw up off of the floor. [...]

Click here to read more »