Heather Villa

In my work as a consultant who helps turn ideas into products and business services, I am often approached by a potential client who tells me: “I have a great business idea”…and then they proceed to tell me what it is. Although I maintain an air of professionalism and would never word it quite this [...]

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Businesses need to work hard to stay competitive: they need to find new customers, outpace the competitors, stay on top of marketplace demands, and continually innovate. One problem that many businesses have is that they listen too closely to their customer. I’ll pause here a moment while you pick your jaw up off of the [...]

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