Heather Villa

You might remember back to one of the earliest Tips In Ten articles, I talked about how you can blog in ten minutes a day. Recently I sat down and was reviewing some of the past issues to make sure that the content was current and to see if there was anything I might consider [...]

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Today’s web is a social one. We’ve moved from media that is one-sided and static to media that is a dynamic conversation. Your blog is part of that and in the last article of Tips In Ten I showed you how to encourage more comments and what to do with them. But getting comments is [...]

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When someone goes online and searches for something, we’d all say that they are looking for information. But internet marketing guru Seth Godin would say that they are looking for meaning and context. He also believes that people value more than just cold hard facts; they value interaction and information that is combined with experience [...]

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As business owners, you want to generate an audience of interested people so that you position yourself in front of them as an expert… and hopefully some of them will buy. Okay, that’s Business 201 (since Business 101 is probably “sell something for more than you bought it for”). Sometimes that audience is made up [...]

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Time is one of those elusive factors that we’re all desperately trying to get more of. We understand we only have 24 hours in a day and can’t actually add more time to it (except for the one day a year when we “fall back” an hour, but that single added hour doesn’t have much [...]

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What To Do When Your Client is Boring – “No one is goals-oriented. Everyone is chocolate-and-sex-oriented. Make a note.” I figured that would get your attention.   Once you click over there, try not to focus too much on the woman covered in chocolate. Taylor has some great suggestions on how to draw good useful [...]

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I like to blog about different things, so sometimes I start series. For example, I have an “Ooops” series where I talk about business “ooops” that I see (which is much neglected; sorry). A new series I want to start is Business Urban Legends – a series revealing things that people (clients, colleagues, innocent bystanders [...]

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