Heather Villa

Online article distribution presents a huge opportunity to small business owners and entrepreneurs who want to grow their business. Compared to other forms of advertising and marketing, I think articles are among the best value for the investment that you’ll spend on them. Although most of you already know what online article distribution is, I’ll [...]

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As business owners, you want to generate an audience of interested people so that you position yourself in front of them as an expert… and hopefully some of them will buy. Okay, that’s Business 201 (since Business 101 is probably “sell something for more than you bought it for”). Sometimes that audience is made up [...]

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Periodically I’ve been posting about social media marketing based on an excellent MindMeister mindmap on the topic. I take a “branch” and talk about their recommendations and provide ideas that might help. So far I’ve been going in order, clockwise around the mindmap but I’m going to skip a couple of the branches because I [...]

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Through The Eyes of an 8 Year Old – Johnathan is such a great guy – he always talks about his walks with his daughter and the fun they have together. I loved this post – he handed over his fancy camera to his daughter and let her capture all things she loved. He posted [...]

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You Can Learn A Lot From Your Customers – Do you sell a product or services to your customers? Have you ever made the time to reach out to them individually by way of a phone-survey, or email survey, or heck even an old fashioned snail mailed survey? Michael Fleischner reminds us of the importance [...]

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Are You Managing Your Community Or Is It Managing You? – Does your blog have a firm grip around your ankle? Do you constantly check your crackberry for comments to your most recent post? Do you UberTwitter from the potty at work (it’s ok – we have all done it before!) Do you find yourself [...]

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I’ve been blogging from time to time about a MindMeister map that outlines various social marketing activities you can do to promote your business. I’ve talked about advertising and about blog commenting. Today, I’m going to talk about content sharing sites. You can see that the map creator has divided the category of “content sharing” [...]

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