Heather Villa

Just a couple hours before writing this, I was talking with a client who was telling me that she had run a successful business for nearly 20 years… until about 3 years ago. And then, all of sudden, her revenues plummeted. Yes, plummeted. The short story is: She was so busy with her ongoing success [...]

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In the last issue of Tips In Ten, I showed you how to take 10 minutes each week (okay, a little longer the first time you do it) and determine what your roles are first and then build your goals from that. This will help you to find the balance you want in life and [...]

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Setting and achieving goals is a challenge for anyone – it doesn’t matter whether you’re an entrepreneur or a mom or a college student… or anything else. Our lives are busy (and they’re getting busier, it seems) and we’re bombarded with stuff to do all the time. Part of what makes this process difficult is [...]

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In previous Tips In Ten articles, I showed you how to decide on the type of ezine you want to distribute, how to select an autoresponder, and how to get it all working together to create an audience and communicate with them. And now that you know the details, you’re probably wondering: “Heather, how the [...]

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We all have different writing styles and varying levels of interest or ability in writing. In my case, I like to write and I have great ideas but I’m an “in a nutshell” person. I tend to blaze through material I’m familiar with and inadvertently expect people to read my mind to fill in the [...]

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Ongoing communication with prospects and customers can help you develop a following and increase your business. By creating an autoresponder (like a newsletter or an ezine) you can automate that ongoing communication and add value to your customers’ lives. In a previous Tips in Ten, I talked about different types of autoresponders and gave you [...]

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First, let me say this for those of you who don’t know: The words “Ezine”, “Newsletter”, and “Autoresponder” are frequently interchangeable and are used to sometimes mean the same thing. They do, however, have some differences: An Ezine is a periodic publication that is distributed electronically via email. A Newsletter is periodic (but not necessarily [...]

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