Heather Villa

Long before the internet was around, the way we got a lot of our information was mainly through newspapers, magazines, TV, radio, and books. But these were not very interactive. Certainly there was some interactivity – you bought or didn’t buy the book; you could call in to some radio or TV shows; you could [...]

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When someone goes online and searches for something, we’d all say that they are looking for information. But internet marketing guru Seth Godin would say that they are looking for meaning and context. He also believes that people value more than just cold hard facts; they value interaction and information that is combined with experience [...]

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As business owners, you want to generate an audience of interested people so that you position yourself in front of them as an expert… and hopefully some of them will buy. Okay, that’s Business 201 (since Business 101 is probably “sell something for more than you bought it for”). Sometimes that audience is made up [...]

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There are a lot of social networking sites out there. Twitter is big, popular, and growing. And it can be highly valuable for businesses when used correctly (which is why I coach on it). But it is certainly not the only social networking site useful for business. LinkedIn was launched in 2002, which makes it [...]

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Entrepreneurs are faced with innumerable marketing opportunities to grow their businesses. Speaking from experience, I have so many options when I’m looking to market my business and I’m frequently approached by business owners with a giant list of internet marketing to-do’s that they want to pursue. Blogs, social media, social bookmarking, articles, press releases, AdWords, [...]

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Early adopters of Twitter were already there when most people signed up last year. In watching the Twitter frenzy, it made me wonder what the NEXT Twitter was going to be. One of the trends in ebusiness and internet marketing right now is the shift towards the local market. We’ve been so excited about the [...]

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There is a lot of advice out there about how to “do” social media. Most of the time, it is very tactical. For example, some tactical Twitter-related advice might be: “Here’s how to tweet”; “Here’s why you should retweet”; “Here’s how to use a hashtag”; etc. We need that kind of helpful advice. But on [...]

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