Heather Villa

This is part 3 of a Tips In Ten series talking about a list and why your business needs one. By now, I hope you’re convinced of the opportunity a list provides and you’re thinking about what you can do to create a list of contacts who would be interested in hearing from you. In [...]

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In the previous article of Tips In Ten, I told you about one of the most important assets that most top businesses have – a list. This list of people who have exchanged contact information for the chance to hear from you has the potential to become a dedicated group of buyers. These contacts have [...]

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I always attempt in my Tips In Ten articles to show you how to really master something in ten minutes. However, in some of Tips In Ten articles I outline something you absolutely must know in your business and when that happens, I try to give you the cliff notes version (you know, taking out [...]

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Your business will be more successful when you can act on the future before it happens. In the last article of Tips In Ten I started talking about trendwatching and why it’s important for your business, and I gave you some homework so you could start preparing to watch trends. In this article of Tips [...]

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No, this Tips In Ten is not about how to become one of those costume-jewelry-wearing fortune tellers at the circus. This article (and the one that follows) is about staying on top of the trends that will impact your business. Foreseeing trends and acting on them before everyone else does gives you two distinct advantages: [...]

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There was a time when Facebook was the social network of individuals, LinkedIn was the social network of professionals, and businesses were stuck in the middle with minor representation on both. But Facebook is changing how business is done and running a Facebook Page for your business is becoming increasingly important. It’s another way for [...]

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Today’s web is a social one. We’ve moved from media that is one-sided and static to media that is a dynamic conversation. Your blog is part of that and in the last article of Tips In Ten I showed you how to encourage more comments and what to do with them. But getting comments is [...]

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