Heather Villa

Do It Right the First Time & Do It With Class – When you don’t give something the proper effort, often the results are not satisfactory. Then you find yourself in the position that you have to do it again. Not doing a task “right the first time” often creates more work.
Having a strategy doesn’t [...]

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Before Gary Vaynerchuk (the video/social media guru and all-star author), there was Gary Varynerchuk (the wine guy). Before Chris Brogan (the social media guru), there was Chris Brogan (the aspiring author). Before Biz Stone (co-creator of Twitter), there was Biz Stone (the guy with the weird name). Before Seth Godin (the “he’s-never-wrong” author and marketer), [...]

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Summer and music. They go together. Good summer music should evoke the hot, sunny days that students enjoy between semesters. For the kids, a summer “anthem” should capture everything great about the months that you spend on the beach with your friends. For grown-ups, a good summer anthem should remind us of those carefree months [...]

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Entrepreneurs are faced with innumerable marketing opportunities to grow their businesses. Speaking from experience, I have so many options when I’m looking to market my business and I’m frequently approached by business owners with a giant list of internet marketing to-do’s that they want to pursue. Blogs, social media, social bookmarking, articles, press releases, AdWords, [...]

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I work with many different kinds of businesses but especially with freelancers and coaches. With some businesses, the income opportunity isn’t limited by anything other than how many customers you can send to your site. But with a lot of freelancers and coaches, the income opportunity is limited by the hours in the day. In [...]

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Getting stuff done: Oh how business owners and freelancers everywhere love a to-do list that is completely crossed off! I know that I always sleep way more soundly at night when I’ve actually crossed everything off my day’s to-do list!
Each day, business owners face a variety of tasks to be done. Some are fun and [...]

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From time to time I’ve watched helplessly as business-owning colleagues have burned out. Entrepreneurs can burn out pretty easily because they have so much at stake and because they love what they do, so work doesn’t always feel like work. The result? They either totally flame-out in a cataclysmic melt-down, or they slowly grind to [...]

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