You will not make a fortune overnight, especially selling advertising space (BUL Series)

Posted by Heather Villa, CMA, MBA, MSM on September 22, 2009 in: Business Urban Legends Series (BUL)

As much as I hate to say it to my clients or colleagues, it is true. Unless you are a famous guru with success at producing sites that generate thousands of visitors (which will get advertisers knocking down your door), you need to create real estate value first.
Recently on a project I was involved in, [...]

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Business Urban Legends (BUL) Series: 1 of Many: No you will not make millions eating bon-bons

Posted by Heather Villa, CMA, MBA, MSM on July 15, 2009 in: Business Urban Legends Series (BUL)

I like to blog about different things, so sometimes I start series. For example, I have an “Ooops” series where I talk about business “ooops” that I see (which is much neglected; sorry). A new series I want to start is Business Urban Legends – a series revealing things that people (clients, colleagues, innocent bystanders [...]

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