Heather Villa

In the previous article of Tips In Ten I talked about using Google AdWords as a way for you to sell your products or services. At the end of the last issue I had helped you get set up by creating your first Ad Campaign and Ad Group and now I’m going to show you [...]

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There are lots of different kinds of marketing you can do online, depending on your products and services and target audience. In some cases, Google AdWords are a good choice and in this article of Tips In Ten, I want to give you some pointers to become proficient with AdWords in short,10 minute segments. I [...]

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In the previous article of Tips In Ten I started talking about online video and how it offers some benefits to you: It’s potentially more viral than written content, it can potentially appear higher in search engines, and (depending on the type of video you produce) it can be faster and cheaper than sitting down [...]

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There are many different channels on the web that you can use to market your business. A lot of them are text-based channels, which is okay because you need words to communicate and those word are searchable on search engines. But sometimes you need something more. Sometimes it’s nice to engage your audience in a [...]

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In the last four Tips In Ten articles, you’ve read how to build and run an informational site. In this article I want to talk to you about how to make money from them. To refresh your memory, I outlined (in the first issue of the four-issue series) a few reasons why you might want [...]

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In the last three Tips In Ten article, I’ve talked about informational sites. Informational sites are sites that you set up where you don’t explicitly sell but rather you provide as a resource for your target audience. These sites can help to position your business as an expert, reaching a wider audience through higher potential [...]

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In the past couple of aritcles of Tips In Ten, I’ve been showing you how to create informational sites that you can use to build an audience and position yourself. Informational sites are search engine friendly and give you a way to attract a wider audience that trusts you and listens to you. I’ve shown [...]

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