Does Your Newsletter Suck? 10 Reasons Why It Might

Posted by on February 10, 2010 in: Branding, Business Marketing

From time to time I subscribe to ezines and newsletters when the subject matter of a site is something I want to know more about. Unfortunately, they suck. Many of them. Here are the things I hate about them: Your newsletter just rehashes your blog. Hey, I get it, you’re busy and maybe people want […]

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On the Weekends, I’m in a Band

A friend of mine is a high school music teacher by day. And, since she’s not a full-time music teacher, she also plays in a band on the weekends to help with the bills. I was reminded of her when I read an article by Jonathan Weber at, Outsource Yourself. Weber says that, in […]

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What Compels People to Hire You (Instead of Your Competitor)?

Each and every day, millions of entrepreneurs sit down at their desks and compete with each other to earn business. For many, it’s fun. For many, it’s cut-throat. For many, it’s desperate. If you run a business, how can you compete against everyone else in your niche to grow? I face that frequently in my […]

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A Great Innovation Strategy

Innovation comes in many forms. Sometimes it is developing something brand new and bringing it to market. Sometimes it is putting your unique twist on an existing product to make it more suitable for your target market. And sometimes innovation is simply trying something new in your business that you haven’t done before… even if […]

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5 Things You Need to Do In Your Small Business Right Now

In the past couple of weeks, we’ve been hearing more and more about the potential for imminent economic recovery. It seems that economists and financial wizards are predicting that we’ll be out a recession soon (although “soon” is loosely defined). While that doesn’t mean that our businesses will be operating at the fever pitch we […]

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On NOT bringing products to market

Posted by on September 14, 2009 in: Branding, Tools & Resources

We all have those failed ideas floating around in our heads and hard drives and filing cabinets. Whether we’re solopreneurs or megaconglomerates, there are successes (of course) and there are failures. I’m not afraid to admit that I’ve had failures of my own. After all, Newton has been famously quoted (and misquoted) as saying something […]

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More tips on using universities and colleges to help your business

Stefan Topfer is the CEO and Chairman of WinWeb and his blog, The Small Business Blog, is a great resource for small business owners. In a recent blog he writes about how entrepreneurs can use their local universities and colleges to help their business. I’ve summarized the article below, but you can read the full […]

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