Tweets in 10 – Let’s Hear You Hoot!

Posted by Heather Villa, CMA, MBA, MSM on February 09, 2011 in: Twitter Tips & Tools

In the last Tweets in 10 post, you read about Tweetdeck, which is an app that allows you to tweet and sort tweets from others on your desktop or on your mobile device. I wanted to talk about that one first because it set the stage for what I’m about to tell you in this article.
Today, I’m talking about HootSuite. HootSuite is a browser-based application that uses a similar “columns” approach to help users sort through tweets. Like Tweetdeck, Hootsuite gives you the power to sort your tweets into default parameters like “everyone” or “direct messages” or into customized parameters like specific people or search terms (referred to as “groups” and “search” in Tweetdeck). So, all of the ideas and sorting parameters I gave you in last week’s post (i.e. clients in one column, colleagues in another, competitors in a third) apply to Hootsuite.

And, like Tweetdeck, HootSuite gives you the ability to tweet from their interface rather than having to sign in to Twitter, there’s a HootSuite phone app, and you can manage other social media accounts, too. Very convenient.

But HootSuite gives you additional tools that, in my opinion, make HootSuite a superior application:

  • Multiple accounts: Sometimes you might have multiple Twitter accounts. Say, a personal account and an account for each of your businesses. HootSuite makes it easy to manage all of your accounts inside one single HootSuite account without having to sign out and sign back in.
  • Scheduled tweets: While Twitter is an interactive medium, not everything you tweet needs to be tweeted in real time. There might be some resources or information you want to tweet at a later time. For example, maybe you want to tweet the release of your hot new ebook at a certain time of the day. Or maybe you want to be able to engage your audience even if you are in a meeting. HootSuite lets you schedule your tweets.
  • Statistics: HootSuite gives you statistics on tweets so you can see how your tweets are doing to let you know how to tweet in a more compelling way in the future.
  • Hootlet: Hootlet is a little app you can place on your browser’s toolbar and it lets you tweet about what you are viewing in your browser.
  • More social media: You can manage your status updates for Facebook, LinkedIn, and Ping.fm.

An important part of the value that Tweets in 10 offers you is the ability to maximize your Twitter engagement while minimizing your time and I believe that HootSuite is one of the top tools to do exactly that. Now, I’m giving a glowing review of HootSuite but I’ve also mentioned in the last issue that Tweetdeck is my primary Twitter interface. The reason for that is simply because I manage just one account and I want the ability to access Twitter without having to have a browser open. But I do like and use HootSuite for many of the reasons above.

You don’t have to choose one or the other to be a successful Twitter user. You can easily incorporate both Tweetdeck and HootSuite into your workflow. For example, you might want to use Tweetdeck exclusively for your tweeting and following but you might use HootSuite for scheduling your tweets and for tracking your tweets. That’s basically the workflow that I use. But if you want to use just one application instead of two, figure out what functionality you want and decide from there.

To gain access to HootSuite and its services, go to HootSuite and sign up. There’s nothing to download and you can get started right away.

In the next post, I’m going to talk more about prewriting tweets and why it might be a good idea for you.

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