Tweets in 10 – A Picture is Worth a Thousand Words

Posted by Heather Villa, CMA, MBA, MSM on January 26, 2011 in: Twitter Tips & Tools

In today’s post I’m going to talk about one Twitter-enhancing site that you may find useful. I’m going to talk about the site then I’m going to talk about how businesses can use it. (So, if you don’t think it’s useful just yet, read through to the end and you might change your mind)

Twitpic is a site that allows you to upload a picture and then post a link to it on Twitter. In a way, it’s no different than if you were to upload a picture onto your server and then tweet a status with the URL. It’s just that this is pretty convenient and some of the “legwork” is done for you. And you can do it with your mobile device.

To get started, simply go to Twitpic.com and sign in with your Twitter username and password. (You don’t need to create a separate username and password for this site). Just go to Twitpic and sign in. You’ll end up at your Twitpic page and once signed in you can go to the “upload photo” page to, well, upload your photo from your computer. You’ll also be able to add some text to your tweet. It’s insanely easy.

You can also tweet pictures from your phone by emailing the picture to a unique address (which is given on the upload photos page) and including your tweet in the subject line.

There. You’re done. Yes, it really was that easy, wasn’t it?

Now, to answer the question you have: “Why would I want to upload a photo?”

Here’s my answer:  A picture is worth a thousand words. That’s like a hundred tweets or more! (#joke). By uploading a picture, you are creating another (multisensory) way to engage your audience.

Like many other social networks, Twitter is all about engagement and in today’s social web world, it’s important that you share professional aspects of yourself AND personal aspects of yourself. A bit of you – business and personal – is what people are looking for. They want a taste of your personality. When they engage with you, they will come to respect your opinion and listen to your tweets and they may eventually buy from you if you show that you are willing to share some of yourself with them. If you already let prospects and clients become your friend on Facebook then this won’t be that much of a stretch, but some of you like to keep a bit of a wall between your business and personal lives and this may be tough to figure out how to do it while still maintaining some privacy. But it can and should be done, and pictures can help you do that.

So, you may want to upload the occasional personal picture of yourself because it will make you more personable: Share a picture of your favorite cat. Share a picture of the car you are restoring. Share a picture of you and your mom on Mother’s Day. Share a picture of that huge fish you caught. I had my home-office renovated recently and I uploaded pictures to Twitpic to keep people up to date on the progress of that renovation.

You can also use Twitpic to upload pictures that can help to position you professionally. If you’ve had your photo taken with a famous industry leader, put it online! If you’ve been snapped giving a speech or accepting an award, that seems like a good thing to put online, too. Maybe you want to take pictures of the handicrafts you make and sell. Or maybe you want to upload a picture of the latest book you’ve just written. Maybe you offer every customer the opportunity to have their picture taken and posted with a link back to their website. Maybe you have images and graphics that you’ve created for your business that you periodically upload and share. Whatever. There are lots of opportunities here for businesses to post pictures that can help them grow.

When you upload your picture, be sure to use the tweet effectively to give the picture some context.
A picture says a lot and since you only have 140 characters to use, maybe a picture can say it more effectively.

Bonus Tip:  Use Twitpic off Twitter Too!

I bet you did not know but Twitpic also let’s you use their images via embed. That’s right, you can use it as your own image hosting service. Just send your image to Twitpic, go to your picture on Twitpic and on the right hand side you will see a plus sign and ‘Put this photo on your website’, click that and it will give you an HTML code that you can use to re-publish/embed your photo in a blog or website!

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