Heather Villa

There’s no business like Web 2.0 business, and the newest virtual buzzword that is invading the physical world is Twitter (also known as “tweeting”).

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Welcome to the third and final article of the membership program series. With these Tips In Ten article, I’ve wanted to take ten minutes each week to share with you some helpful insight into building membership programs. Membership programs can have a powerful impact on your business because they will save you time while helping [...]

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This is part 2 of a series I’m writing about membership programs. In the previous article of Tips In Ten, I talked about membership programs as a way to grow your revenue while decreasing the amount of time you worked. In other words, membership programs are about switching from an hourly model of working to [...]

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While a lot of my Tips In Ten article are “standalone” issues where I discuss just one topic, I’ve been lately enjoying a couple of these Tips In Ten “series” where I take ten minutes of your time each week for a couple of weeks to give you a really good base of information and [...]

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When you first plant a garden, it looks just the way you want it: Neatly trimmed and ordered. Over time, though, it starts to grow and grow; it gets shaggy, it grows over the barriers. Unwanted weeds appear. Without careful trimming and management, your garden can look terrible, but with careful management, your garden will [...]

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In some article of Tips In Ten I give you “little picture” projects that you can do well in 10 minutes: Twitter, LinkedIn, blogging, that kind of thing. They are important but often self-contained and fairly specific. On the opposite end of the spectrum is business growth. Big picture stuff! And, yes, it can be [...]

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In your business you’ve got regular, ongoing content that can be posted for general consumption – like blogs, articles, ebooks, and that kind of thing. But sometimes you want more: You want more interaction You want more effective positioning You want more promotion You want more of your personality injected into your relationships You want [...]

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