Heather Villa

Long before the internet was around, the way we got a lot of our information was mainly through newspapers, magazines, TV, radio, and books. But these were not very interactive. Certainly there was some interactivity – you bought or didn’t buy the book; you could call in to some radio or TV shows; you could [...]

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In the previous article of Tips In Ten I talked about using Google AdWords as a way for you to sell your products or services. At the end of the last issue I had helped you get set up by creating your first Ad Campaign and Ad Group and now I’m going to show you [...]

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There are lots of different kinds of marketing you can do online, depending on your products and services and target audience. In some cases, Google AdWords are a good choice and in this article of Tips In Ten, I want to give you some pointers to become proficient with AdWords in short,10 minute segments. I [...]

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In the previous article of Tips In Ten I started talking about online video and how it offers some benefits to you: It’s potentially more viral than written content, it can potentially appear higher in search engines, and (depending on the type of video you produce) it can be faster and cheaper than sitting down [...]

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There are many different channels on the web that you can use to market your business. A lot of them are text-based channels, which is okay because you need words to communicate and those word are searchable on search engines. But sometimes you need something more. Sometimes it’s nice to engage your audience in a [...]

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I believe that businesses grow when entrepreneurs focus on the successful development and improvement of their businesses. Unfortunately, it’s not put into practice as often or as effectively as it could be so entrepreneurs only think about business growth, but act on it sporadically. The result of sporadic attention to business growth is, of course, [...]

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My workday schedule is hectic and I stay pretty busy from morning to late afternoon. But somewhere in there – usually between 3 and 5, depending on when I ate lunch – I hit a slump. You do, too. We all do. It’s something about the afternoon; it’s like the Bermuda Triangle of productivity. Here’s [...]

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