Heather Villa

A website is an important business tool – it’s a way to present and sell your products or services and to connect with your prospects and customers. In the earlier days of the web, business websites were relatively static: Organizations would put up a site and people would come and look at the site if [...]

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Bookkeeping is one of those topics that few people love to talk about. For most business owners, bookkeeping is like a visit to the dentist: Unpleasant but necessary. (Not everyone is like that, of course… and we’ve all become bookkeepers or accountants). In this issue of Tips In Ten, I’m going to show you how [...]

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It seems like every time you turn around there is another “amazing marketing opportunity” for businesses to invest in. Depending on the business and the market they serve (as well as other factors like their budget) these can range from billboards to business cards to Twitter to websites to viral campaigns to email newsletters to [...]

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Extending credit to your customers can be good for business. Without the opportunity to “buy now and pay later”, you’ll need to run a business where you require payment up-front in order to complete the transaction. That might work for some businesses but not for all businesses. And chances are, it may not work for [...]

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Extending credit to your customers can be good for business. Without the opportunity to “buy now and pay later”, you’ll need to run a business where you require payment up-front in order to complete the transaction. That might work for some businesses but not for all businesses. And chances are, it may not work for [...]

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There are a lot of social networking sites out there. Twitter is big, popular, and growing. And it can be highly valuable for businesses when used correctly (which is why I coach on it). But it is certainly not the only social networking site useful for business. LinkedIn was launched in 2002, which makes it [...]

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Customers buy when they perceive that there is value in the relationship. If they don’t see the value, they will spend their money somewhere else. Your job as a small business owner is to “wow” your customers with value so they won’t even think of spending their money elsewhere. So, how do you do that? [...]

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