Weekend Reading: My fav’s from this week: 8/13/10

Posted by Heather Villa, CMA, MBA, MSM on August 13, 2010 in: Weekend Reading

Reminding Yourself That You Love What You Do – As creative professionals, it’s easy to get caught up in the business end of things and not actually spending much time doing anything for ourselves. If you are freelancing or working at an agency, it’s important to have something in your pipeline that’s done just for the fun of it.

Why a Six-Figure Income Doesn’t Count – Focusing on making six figures is often a path that leads to financial loss. Surprised? You shouldn’t be. Impressive numbers are nice, but there’s only one number in the business world that counts: It’s not about what you make. It’s about what you keep in your pocket.

5 Ways The Intern Mind Trumps You at Social Media – Interns are mythical creatures. While their judgment makes them a liability and means they shouldn’t be let out without supervision, there’s also a lot to be learned from how they see the world. Interns actually hold many of the secrets for what it takes to craft a soft media voice.

5 Ways Companies Are Using Social Media to Lower Costs – There are two ways that social media can benefit your business: By generating sales, or by lowering costs. This post highlights some ways that companies can lower costs via social media, with some examples of companies that are doing just that.

Knowing When To Hold ‘Em…Or Fold ‘Em – We’re determined. We’re dedicated. We’re focused. Sure, these are all good and necessary traits for the entrepreneurial world. Yet, we’re so often tied to the “never give up” and “keep going at any cost” approaches that we can lose sight of why we are doing what we are still doing in the first place.

Trapped By the Hard/Easy Paradox – Imagine what the world would look like if we each chose to build our businesses around ease and grace and love and harmony and joy and let go of everything that was incongruent with that reality … what would your life look like?

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