As ever, your weekend reading list is full of varied and interesting posts. I found Aaron’s post particularly provocative. The whole concept of how you promote your “brand” is something I’ve been discussing with my marketing coach recently. So difficult to distill “me” into a few words, and yet that’s what we’re encouraged to do. It goes against the grain of everything I’ve worked to become in the last years.

Thanks for including my article, inspired by my nephew James. Oh, indeed, if we could be more like children…!!