Heather Villa

By now, regular readers recognize my “What Should I Do?” series in which I go through the Social Media Mindmap on MindMeister and give tips and ideas on how to use the information in that branch of the map to benefit from social media in your business. Today’s topic is microblogging.

Click here to read more »

The Bitch Slap: You Run a Business, Not a Free Clinic – Kind of a stand out name but it does catch your eye. Some pretty serious points here about not working for free. The best way to ruin a business is working for less than you should. Are We There Yet? – Yes, we [...]

Click here to read more »

From time to time I’ve watched helplessly as business-owning colleagues have burned out. Entrepreneurs can burn out pretty easily because they have so much at stake and because they love what they do, so work doesn’t always feel like work. The result? They either totally flame-out in a cataclysmic melt-down, or they slowly grind to [...]

Click here to read more »

Over the years I’ve observed successful businesses owners and entrepreneurs helplessly fail as their businesses are driven into the ground by someone else. It’s rarely a malicious act, since people tend to spend time with people they want to be with. Frequently, business destruction occurs because friends, colleagues, clients or some other well-meaning person in [...]

Click here to read more »

Turning Fear Into Fuel – Johnathan spoke at TEDx conference at Carnegie Mellon University (CMU) back in April to a group of people on the topic of Fearless! Now keep in mind Johnathan clearly states that he was a bit nervous about speaking in-front of the 500+ people in that room – but he adjusts [...]

Click here to read more »

Periodically I’ve been posting about social media marketing based on an excellent MindMeister mindmap on the topic. I take a “branch” and talk about their recommendations and provide ideas that might help. So far I’ve been going in order, clockwise around the mindmap but I’m going to skip a couple of the branches because I [...]

Click here to read more »

In a previous blog post I mentioned that you should record your calls with your clients (get their permission first, of course), and transcribe those calls. Here’s what you should do with those recordings and transcriptions: 1.    Send the recordings and transcriptions to your clients as a free, value-added service so they can refer to [...]

Click here to read more »