Heather Villa

Today’s Marketing Topic: Word of Mouth Marketing (WOM) – Back in the ‘old day’s’ people used to verbally recommend products to one another It is something that many people in marketing tend to forget about in these times of social media, internet, digital billboards. Think about what works best for you when thinking about purchasing [...]

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I’m not a big believer in the “magic bullet” theory of business. I’ve never believed that a particular business model or the perfect product will turn a business from a mediocre business into a super-success. I’ve always subscribed to the notion that if you work hard and provide value and do good in the world, [...]

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I’ve been writing a semi-regular “What Should I Do?” series on social media marketing based on this excellent MindMeister mindmap. In this post, I will talk about social bookmarking.

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We’re all busy. Life moves at a rapid pace and we do our best to keep up. Reading becomes one of those things that gets put on the shelf (pun intended) because other things become a priority. And yet, when we do get to read, we enrich our lives and our businesses. I know a [...]

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Social Media Outsourcing: A Wise Choice – This is a quick video summary of an Industry Report by the founder of SocialMediaExaminer.com, Michael A. Stelzner. While this is just a summary, the information about social media outsourcing is pretty interesting! It also touches on Social Media strategy and researching and choosing the best social media [...]

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Your email inbox might SEEM like a minor thing, an innocuous thing; just a useful tool and that’s it. But, unchecked, it can become a powerful force against productivity. It can become a bully that takes over your time and ultimately destroys your ability to produce revenue. In some of the business productivity coaching I [...]

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As someone who thinks about business productivity a lot, developing strategies and helping businesses take action are two key elements of what I do. Entrepreneurs often do a great job of creating strategies (after all, what entrepreneur doesn’t love to dream up new opportunities for their business!?!) but they struggle with turning those strategies into [...]

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