“What Should I Do?” – Blog Commenting

Posted by Heather Villa, CMA, MBA, MSM on March 24, 2010 in: Social Media Mindmeister

In a previous blog post I wrote about a really helpful MindMeister mind map about social media marketing. Each week (or so) I’ll be writing about one of the techniques described in the map and giving you additional details and tips.

In today’s blog post I want to talk about blog commenting.

MM_Commenting1

Blog commenting is exactly what the name implies. There are a couple of reasons why I leaving blog comments are good:

  • Blog comments give you a nice, happy backlink to your blog. (That’s why spammer use it). Who doesn’t love backlinks? They’re awesome.
  • Blog commenting gets traffic to your own blog when people see your insightful comment and follow you to your own site. (More on this in a moment).
  • Additionally – and I would say “more importantly” – blogs are conversations. They’re social. If the blogger offers comment functionality on their blog, it’s because they want to have comments.

Commenting on other people’s blogs can build traffic to your own… under certain circumstances. Here’s what I mean: There are three kinds of blog commenters and I’m going to lay them out right here (but before you get offended by what I write, be sure to read the whole post first!).

Type 1: Adders.
Type 2: Agreers.
Type 2: Spammers.

Blogs are social media conversations. The blogger starts the conversation on his or her blog with an insightful, compelling, and perhaps witty post about their subject matter. And the commenters are the other folks in the same conversation, and they’re not that different than in a real life conversation:

  • The adders. You have some people who contribute to the conversation with something like: “You make some good points, Heather. Another thing to consider is…” This is Type 1 comments. They add to the conversation. These are often the people who keep a conversation going and make it an enjoyable dialogue.
  • The agreers. You also have some people in a conversation who simply nod in agreement. And they appear in blog posts, too: “Great post, Heather!”. This is the Type 2 comment. They don’t necessarily add something to the conversation. (By the way: I called them “Agreers” but I am aware that “agreers” is just a made up word).
  • The spammers. You know what I’m talking about. They can range from ones who pretend to be agreers (“I read with such interest” – but they link to a generic drugs site) to ones who offer “Hot Russian Wifes!” or something even less appropriate.

As a blogger, just like in real life, you want lots of Type 1 comments if you want a conversation. That’s because blogs are part of the social media realm – a big, online conversation. (Having said that, let me say that Type 2 comments – the agreers – are welcome and if you tend to be an agreer on my site, I’m not complaining. I’m just pointing out that in every conversation, whether online or offline, you’ve got the people who participate in the conversation, you’ve got those who agree, and then you’ve got one or two losers who talk about hot Russian “wifes” and generic drugs.) You can build up traffic to your site by going to other blogs and adding insightful comments there.

Here are some additional tips to help you:

  • Make sure you are going to blogs that connect with a target audience who are similar to your own.
  • Don’t sell! If you want to be a Type 1 commenter, add insight, experience, and ideas.
  • Use Disqus, and Gravatar to help create a better experience for you as you comment, and for those who might read your comments and link to your site.

Happy Commenting!

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