Weekend Reading: My fav’s from this week: 3/12/10
Posted by Heather Villa, CMA, MBA, MSM on March 12, 2010 in: Weekend Reading
How a Small New York City Hotel Put Itself on the Map through Social Media – A really nice and incredibly informative article which describes how the Roger Smith Hotel has now become known as the Social Networking Hotel of NYC. Check out the video montage, very cleaver and well put together!!! Oh yeah, the hotel amenities are amazing, I clicked through the link and looked at their site.
Granny DJ Spins the Internet into a Frenzy – OMG, here is the viral DJ Ruth Flowers video. I had to watch it twice! I wonder if she only wears the glasses when she is portraying DJ Flowers? =P
Breaking up is hard to do: Why businesses need to occasionally fire clients – Is there a “totally true” button here? Aaron discusses how the customer is not always right. Also talks in detail about how a business relationship with a customer can get to the point where it just makes sense to go separate ways. Maybe their focus has changed, or they no longer fit the bill in what your company defines as a customer. There is a great process/tool that the author describes to help you discover if you have to “trim the fat” when it comes to the best customer base for your company, and for the customer.
What Happens to Your Website If You Die? – This article talks about a topic most of us probably have never even thought about. What happens when you pass on and you have a bunch of websites that you monitored daily, contributed to, blogged on? It does make one think – what happens to your email inboxes? Can you “leave” them to a relative, or an employee through your will? This is a really good read and really makes you stop and think about it for a minute.
Personal Branding & Finding Your Naked Superhero – Captivating title, a photo that demands you to look twice, and content to boot! One of my favorite bloggers, Lisa Barone talks about the traits necessary to ensure you apply that personal branding paint nice and thick – so people will be drawn in to reading most everything you write about. As she mentioned in past blogs “….create a character around yourself so that you are always presenting people with the absolute best version of who you are”. A must read for bloggers who are looking to perfecting their own branding.
Why Entrepreneurs Should Eat Their Young – Jonathan Fields says it best – ” Entrepreneurs often get so emotionally-wed to their babies, they lose the ability to make good decisions”. He actually provides some information taken from a study by Hope Klug and uses it to the relationship between entrepreneurs and their still wet behind the ears followers.
Check out more of my favorites on HeatherVilla StumbleUpon.
Have a wonderful weekend and happy reading!
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4 Comments
Every Friday I sit around waiting for you to post your reading list. (I’m not kidding about that). And to my great joy, I’ve earned a spot on your list this week! Thanks, Heather, I appreciate that.
My post notwithstanding, you have another great lineup of compelling reading this week.
-Aaron
Aaron Hoos´s last blog ..Favorite video: Align training, HR, and strategy (part 8 of 9)
@Aaron – thank you for always visiting, reading and liking — but if you are waiting for my Friday reading… we need to get you out more
Hi Heather,
Like Aaron, it appears that I too need to get out more as here I am on Saturdays looking forward to your eclectic list of post
And indeed it was Aaron’s article that most spoke to me this week. He makes a great point about client work often having a sell-by date. There’s sometimes a fear that we might lose income if we say goodbye to such clients. That may be true for a short time depending on the space they occupy in our portfolio. But in the long term I’ve always found it better to act to protect both our own brand and the perceived value of what has been done to that point.
I also want to highlight your point about “enjoying your work more”. I think there’s a mindset in many of the professions that one must take whatever work and whatever clients come along. However, I am a big advocate for people reminding themselves that they have studied and worked hard to occupy the professional space they do, and that they have an obligation to themselves to make sure that they give themselves a meaningful experience of what, after all, occupies large amounts of our time
Christine Livingston´s last blog ..A Different Kind of Blog Review: March 2010
@Christine – I am so happy to hear you say that
I really do like that people enjoy (and look forward) to my reading lists. I have seen several people pop up with them lately as well, it seems to be catching – I too enjoy reading the lists that other people are offering.