Heather Villa

If you achieve all of your goals in the day, you suck. If your business earns scads of profit every week, you suck. If, when someone asks you how you’re doing, you truthfully and consistently answer “great”, you suck. Why would I say this? Because failure is healthy; it’s important; and it can help you [...]

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Just the other day I found a site that looked like it could potentially help my business. It was a SaaS (software-as-a-service site), which meant that they were asking for $29/month. The service looked really good. And it looked like it could fill a need in my business. But I didn’t buy. Here’s why… Relationships [...]

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Small Business Discovers Social Media – Kogi Korean Taco Truck? Yes, Korean Tacos. Newsweek referred to Kogi “America’s first Viral Restaurant” for their efforts of self promoting on social media sites. This article details some of Kogi’s tactics, but the big picture asks why don’t more people use Social Media as means for advertising. Think [...]

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In a previous blog post I wrote about a really helpful MindMeister mind map about social media marketing. Each week (or so) I’ll be writing about one of the techniques described in the map and giving you additional details and tips. In today’s blog post I want to talk about blog commenting.

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I had an insurance brokerage company ask if I could recommend some ways to help them improve their web presence and market themselves more efficiently. We talked back and forth about what services they offered. I ended up choosing not to take them on as clients. The reason I felt that I wasn’t the right [...]

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How to Prepare Yourself for Success – A rather lengthy read, but hey – who said preparing yourself for the success you want in life was simple, easy, and didn’t require much. Marelisa ties in some pretty powerful information on the experiences some actors have had that affected where they are today, where they wanted [...]

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There are a lot of opportunities to do a project really productively. If it’s a complex project, you can break it down into smaller parts. You can apply various project management techniques to get the project done. You can outsource or multitask or automate and get even more done in the same space of time. [...]

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